1. Reputation management is the process of monitoring and influencing the perception of a brand or individual in the public eye.

There are a few different ways you can manage your own reputation online:

2. Be active on social media: Having a presence on social media platforms like Facebook, Twitter, and LinkedIn can help you stay in control of the conversation around your brand. Be sure to post regular updates and engage with your followers to build a positive relationship with them.

3. Monitor what's being said about you online: Use tools like Google Alerts or Mention to stay informed about what's being said about you online. This can help you quickly respond to any negative information that may be circulating.

4. Address negative feedback head-on: If you come across negative feedback or criticism online, it's important to address it head-on. Respond professionally and try to understand the person's perspective. If appropriate, apologize for any mistakes and try to find a resolution.

5. Create positive content: Creating positive content like blog posts, articles, and videos can help improve your online reputation by providing a wealth of information about you and your brand.

6. Encourage positive reviews: Encourage customers and clients to leave positive reviews on sites like Yelp and TripAdvisor. Positive reviews can help to counteract any negative information that may be out there.

7. Seek help if necessary: In some cases, it may be best to seek help from a professional reputation management agency. They can help you to understand the scope of the problem and develop an effective strategy to address it.